Funnel strategy
Define the customer, offer, and commercial goal. Create a plan that your team can execute.
- Audience and offer research
- Customer objections and supporting evidence
- Channel, conversion, and measurement plan
Seven connected services, from your first creative idea to your next commercial decision.
Define the customer, offer, and commercial goal. Create a plan that your team can execute.
Create a recognizable presenter with a clear role and consistent appearance.
Produce creative concepts around different customer needs and reasons to buy.
Reach potential customers through agreed advertising platforms and brand channels.
Give every campaign a destination that matches its offer and customer needs.
Collect useful requirements and give the sales team the context it needs.
Connect campaign activity with commercial results and the next useful test.
Adapt the complete funnel to your products, markets, and internal teams.
Connect local scripts, prices, pages, and customer messages. Include fluent review where required.
Define who approves claims, content, assets, and publication. Keep version and usage records.
Scope integrations, permissions, reporting, and support against the client’s existing systems.
An AI presenter can appear in a paid campaign immediately after approval. A new virtual influencer starts without an established audience.
For audience development, add an editorial plan, recurring publication, community management, and separate success measures.
Define your starting pointStart with a goal. Leave with a focused funnel brief.